Le Pont des arts

I went to Le Pont des arts yesterday because it's a lot in the news at the moment. The thing is that because of the tourist season there are so many "love locks" on the bridge that the panels are collapsing more than usual. To prevent people from adding more locks, the Paris town hall hopes to get the lovers to take selfies and post them on the social networks (and the Paris site Love Without Locks). They also put stickers on the pavement at the entrance of the bridge. Will it work? I doubt it, especially since there are about 10 people selling locks on and around the bridge!